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Director of Digital Marketing Strategy

3 weeks ago

Taguig, National Capital Region, Philippines Hebe Beauty Philippines Full time

Hebe Beauty Philippines is a leading personal care product manufacturer seeking a highly skilled professional to oversee its influencer marketing strategy.

About the Role:

We are looking for an experienced Marketing Manager who can formulate and implement a comprehensive influencer marketing strategy aligned with our organizational objectives.

The ideal candidate will have demonstrated success in a KOL Manager role or similar position, with strong strategic thinking skills and leadership abilities.

In this role, you will drive initiatives to enhance brand awareness and online selling, collaborate seamlessly with cross-functional teams, and conduct thorough market research to stay abreast of industry trends.

You will be responsible for managing budgets effectively, optimizing spending to achieve maximum return on investment for KOL Management, and building relationships with key industry influencers and agencies.

Responsibilities:
  1. Develop and execute a comprehensive influencer marketing strategy that drives brand awareness and online sales.
  2. Collaborate with cross-functional teams to integrate the brand strategy into influencer marketing efforts.
  3. Conduct thorough market research to stay abreast of industry trends, competitor activities, and evolving consumer preferences.
  4. Manage budgets effectively, optimizing spending to achieve maximum return on investment for KOL Management.
  5. Build relationships with key industry influencers and agencies to drive brand awareness and online sales.
Requirements:
  1. Demonstrated success in a KOL Manager role or similar position.
  2. Strong strategic thinking skills and leadership abilities.
  3. Experience in influencer marketing.
  4. Excellent ability to collaborate with cross-functional teams.
  5. Strong interpersonal skills and a knack for creative problem-solving.