Cross Channel Marketing Strategist

2 weeks ago

Porac, Philippines beBeeMARKETING Full time ₱650,000 - ₱850,000
Marketing Program Manager Job Description

This role focuses on leading cross-channel marketing strategies for clients. The successful candidate will be responsible for auditing current and prospective clients' marketing programs, crafting integrated marketing plans across channels, with an emphasis on social media (Facebook, TikTok, etc) and Google Ads (SEM, GDN, YouTube). They will also collaborate with channel specialists to develop impactful marketing strategies.

  • Developing and implementing comprehensive marketing strategies that align with client goals.
  • Crafting integrated marketing plans across channels, with a focus on social media and Google Ads.
  • Collaborating with channel specialists to ensure alignment with the overarching plan.
  • Researching and analyzing prospective clients, industries, competitors, ideal customer profiles, and sentiment.
Required Skills and Qualifications
  • 5+ years of experience in cross-channel marketing program management.
  • Understanding of marketing funnels and flywheels.
  • Experience working with large sets of campaigns and/or clients.
  • Competence in Google Ads, Facebook, and/or similar self-serve platforms.
  • Familiarity with earned media channels and audience insight tools like Global Web Index.
  • Strong analytical skills and attention to detail.
Benefits

This role offers a dynamic work environment with opportunities for professional growth and development. The ideal candidate will have excellent communication and project management skills, with a strong ability to work independently and collaboratively as part of a team.

Others
  • Appraisal Production: 10+/mo
  • Win Rate: 50%+
  • Percent of Appraised GP to Won GP: 70%+

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