Luxury Marketing Lead

22 hours ago

Cavite City, Calabarzon, Philippines beBeemarketing Full time ₱60,000 - ₱80,000
Marketing Director Opportunity

We are seeking a seasoned Marketing Director to spearhead the marketing strategy for a luxury wellness retreat project. This is an exceptional opportunity to take ownership of building the brand's presence and driving sales of off-plan villas.

You will work closely with the founder to shape the marketing strategy, create systems, and drive results that bring this vision to life. With your expertise, you will develop and implement a comprehensive marketing plan for this luxury wellness retreat project.

  • Develop and execute online marketing campaigns to generate qualified leads from international markets and drive sales of off-plan villas
  • BUILD AND GROW A STRONG SOCIAL MEDIA PRESENCE ACROSS PLATFORMS LIKE INSTAGRAM, FACEBOOK, AND TIKTOK
  • Create a monthly content calendar and transform raw video and photo content into optimized Reels, stories, and posts
  • Set up and run paid campaigns specifically targeting potential investors and villa buyers
  • SUPPORT THE LAUNCH OF A NEW WEBSITE, INCLUDING SHOWCASING OFF-PLAN VILLA SALES MATERIALS AND RENDERS
  • Create a structured funnel and lead qualification system to filter for serious investors
Requirements
  • 5+ years experience in real estate marketing, preferably with a background in off-plan villa sales, resorts, or luxury properties
  • Strong background in digital marketing strategy, including social media, ads, funnels, and websites
  • Ability to independently create and manage campaigns that generate qualified leads and drive sales. Entrepreneurial mindset with the ability to build the marketing foundation from scratch
  • Familiar with key marketing tools like Google Ads, Meta Business Suite, scheduling apps, and website builders (WordPress, Wix, or similar)
  • Excellent English communication and copywriting skills
  • Creative eye for branding, positioning, and storytelling in the luxury and wellness space

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