Consumer Strategy Director

6 days ago


Quezon City, National Capital Region, Philippines Universal Robina Corporation Full time

Universal Robina Corporation is seeking an experienced Consumer Insights, Assistant Manager to lead our efforts in developing marketing and commercial strategies for the category (Powdered Coffee/RTD Tea/RTD Non-Tea/Snacks/Bakery/Confectionery). In this role, you will use consumer, shopper, customer, retail and market data and insights to identify opportunities for growth and innovation.

About the Team
  • Collaborate with internal and external partners to develop and test marketing and product ideas.
  • Lead market assessments and brainstorms to drive innovation and growth.
  • Pipeline product initiatives and track business performance.
  • Develop learning plans for the category in line with business strategies and goals.

This role requires strong leadership and communication skills, as well as experience in market research protocols and their business application. You should have a good understanding of marketing and sales principles and broad knowledge of consumer and market trends.



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