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Consumer Insights Leader

3 weeks ago

Quezon City, National Capital Region, Philippines Universal Robina Corporation Full time
About the Role

We are seeking an experienced Assistant Manager to join our Consumer Insights team. As a key member of our organization, you will be responsible for helping develop marketing and commercial strategies for our beverage category.


Key Responsibilities
  • Drive growth strategy for the category through market analysis and insights.
  • Lead market assessment work for the category.
  • Collaborate with internal and external partners to create new product and marketing ideas.
  • Develop and test propositions, including concepts, advertising, products, and packaging.
  • Create and qualify a pipeline of product initiatives.
  • Monitor business performance and suggest interventions as required.
  • Develop learning plans for the category in line with business strategies and goals.

Qualifications
  • Technical knowledge of basic market research protocols, including retail tracking, brand health tracking, and qualitative research.
  • Good understanding of marketing and sales principles.
  • Broad understanding of consumer and market trends.
  • Combination of analytical and creative thinking.