Marketing Strategy Director
4 days ago
At Organica Nutrition, we are seeking a skilled Marketing Strategy Director to drive our brand's growth and success. As a key member of our team, you will be responsible for developing and implementing marketing strategies that promote our products, enhance brand awareness, and drive customer engagement.
Key Responsibilities:- Strategic Planning:
- Develop strategic brand plans for both existing and new products, aligning with the company's overall vision.
- Contribute to setting targets and goals for the brand, ensuring measurable outcomes.
- Campaign Management:
- Strategize and implement marketing campaigns as required by the Category Manager, leveraging various media channels.
- Develop advertising and promotional campaigns across all media types (offline, online, etc.)
- Oversee the implementation and optimization of digital marketing campaigns, maximizing ROI.
- Content Creation:
- Prepare and create content (written, visual, multimedia/video) for marketing materials across offline and online platforms, showcasing the brand's personality.
- Vendor Management:
- Liaise with and oversee vendors in the implementation of outsourced marketing/support services, ensuring seamless execution.
- Data and Analytics:
- Analyze, evaluate, and optimize campaigns based on set targets and goals, providing data-driven insights.
- Report on campaigns using digital metrics, highlighting areas for improvement.
- Market Research:
- Conduct market research to identify opportunities for promotion and growth, staying ahead of the competition.
- Continuously monitor market landscape opportunities and competitive activities, adapting marketing strategies accordingly.
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