Marketing Strategy Director

4 days ago


Quezon City, National Capital Region, Philippines Organica Nutrition Full time

At Organica Nutrition, we are seeking a skilled Marketing Strategy Director to drive our brand's growth and success. As a key member of our team, you will be responsible for developing and implementing marketing strategies that promote our products, enhance brand awareness, and drive customer engagement.

Key Responsibilities:
  • Strategic Planning:
    • Develop strategic brand plans for both existing and new products, aligning with the company's overall vision.
    • Contribute to setting targets and goals for the brand, ensuring measurable outcomes.
  • Campaign Management:
    • Strategize and implement marketing campaigns as required by the Category Manager, leveraging various media channels.
    • Develop advertising and promotional campaigns across all media types (offline, online, etc.)
    • Oversee the implementation and optimization of digital marketing campaigns, maximizing ROI.
  • Content Creation:
    • Prepare and create content (written, visual, multimedia/video) for marketing materials across offline and online platforms, showcasing the brand's personality.
  • Vendor Management:
    • Liaise with and oversee vendors in the implementation of outsourced marketing/support services, ensuring seamless execution.
  • Data and Analytics:
    • Analyze, evaluate, and optimize campaigns based on set targets and goals, providing data-driven insights.
    • Report on campaigns using digital metrics, highlighting areas for improvement.
  • Market Research:
    • Conduct market research to identify opportunities for promotion and growth, staying ahead of the competition.
    • Continuously monitor market landscape opportunities and competitive activities, adapting marketing strategies accordingly.


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