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Consumer Activation Specialist

3 weeks ago

Makati City, National Capital Region, Philippines Merck Full time

Key Responsibilities

The successful Consumer Activation Specialist will be responsible for understanding varying patient journeys, aligning consumer activation strategies to unlock opportunities in different emerging channels, and driving disease awareness and brand building through omnichannel promotions. They will also design and execute consumer activation campaigns to accelerate vaccination uptake and provide business insights in defining and measuring KPIs on consumer promotions using social media and other platforms.