Product Manager

1 week ago


Mandaluyong City, National Capital Region, Philippines Unilab, Inc. Full time

At Unilab, Inc., we are driven by the spirit of Bayanihan. Our success is built on good values such as honesty and hard work - together.

ROLE OVERVIEW:
  • We extract and analyze market data to develop brand plans that drive business growth.
  • We formulate strategies, set targets, and create brand messages, promotions, programs, and calendars that engage customers.
  • We assist in crafting the Brand DNA or positioning by understanding customer needs, evaluating product benefits, and conducting competitive reviews.
  • We support the development of new products by aligning with internal enablers from sourcing to launch.
KEY RESPONSIBILITIES:
  • We execute identified marketing programs by conceptualizing program mechanics, identifying targets and deliverables, formulating contingency plans based on risk assessment, and tracking progress.
  • We present programs to Field Operations and enablers.
BUSINESS OUTCOMES:
  • We maintain brand profitability and effectively manage budgets to deliver objectives.
  • We check sales performance and market trends.
  • We analyze annual and long-term forecasts for brands.
CUSTOMER RELATIONSHIPS:
  • We engage with Medical Doctors (MDs) for brand awareness and retention.
  • We gather insights from Key Opinion Leaders (KOLs) on brand, customer needs, market, future programs or products.
REQUIRED QUALIFICATIONS:
  • Graduate of Business Administration, Marketing, Accounting, Finance Economics or any Business-related courses.
  • At least 1-2 years of relevant experience.
  • Familiarity with business operations, marketing programs in various channels, and marketing analytics.
  • Results-driven and customer-oriented, with excellent communication, interpersonal, project management, and analytical skills.

We value our employees' growth and well-being. We provide opportunities for learning, innovation, and career development. We foster a nurturing environment that promotes wellness and helps individuals reach their full potential.


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