Programmatic Advertising Strategist

2 weeks ago

Porac, Philippines beBeeDigitalMarketing Full time $100,000 - $120,000

This is a remote position focused on digital advertising.

Key Role

The Demand-Side Platform (DSP) Manager drives business success by optimizing the DSP to enhance digital advertising performance and ROI.

Responsibilities
  • Develops strategic plans to ensure smooth operations and achieve organizational objectives.
  • Manages daily DSP operations, ensuring optimal performance and efficiency.
  • Crafts advertising campaigns across various channels to maximize return on investment.
  • Analyzes campaign data to inform future strategies and drive growth.
  • Utilizes analytics tools to track audience behavior, conversion rates, and other relevant metrics.
  • Collaborates with cross-functional teams to align campaign objectives and strategies.
  • Nurtures relationships with external partners to drive effective advertising solutions.
  • Remains up-to-date on industry trends, new technologies, and best practices in digital advertising and programmatic buying.
Requirements
  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • Minimum 3 years of experience in digital marketing, programmatic advertising, or a related role, with a focus on DSP management.
  • Strong knowledge of digital advertising technologies, programmatic buying, and media buying strategies.
  • Proficient in data analysis and reporting tools, with the ability to interpret complex data sets.

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