Marketing Activation Lead

3 days ago


Makati City, National Capital Region, Philippines Ogilvy Full time
About This Role

This Front-Line Brand Activation Manager position involves leading the execution of BTL marketing programs, implementing agreed on-pack activation, and contributing to End-2-End consumer & shopper engagement strategy.

Responsibilities
  • Execute shopper/POSM, experiential, sampling, and consumer promotions.
  • Consult with Design Lead and Design Implementation agency on on-pack activation.
  • Identify region-specific opportunities and contribute to the development of a comprehensive consumer & shopper engagement strategy.
  • Maintain strong relationships with key customers and support the System in Customer & Shopper marketing agenda.
  • Evaluate and ensure all consumer-facing materials are approved in a timely manner by the Brand Director, Marketing Director, and local approval process.
Requirements
  • A minimum of 4-6 years' experience in brand activation, preferably in execution roles or account management in an agency.
  • Demonstrated ability to independently execute brand programs and provide region-specific input on marketing plans.
  • Excellent communication and coordination skills, with the ability to interact with external agencies and bottlers as needed.
  • Possess market dynamics, consumer insights, business acumen, and growth-oriented thinking.


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