Marketing Activation Specialist
4 days ago
We are seeking a talented leader to drive our distribution marketing efforts and inspire business growth. As a key member of the team, you will collaborate closely with the Brand and Propositions Teams to develop and execute comprehensive campaigns or projects to enable Distribution Teams. Your expertise will be instrumental in activating Distribution teams to achieve sales goals, ensuring brand compliance, and managing stakeholders.
Key Responsibilities
- Leads the development and implementation of Distribution activation elements for Brand and Proposition campaigns
- Collaborates with Zone Heads to effectively cascade campaigns to the distribution team
- Builds and manages strong partnerships with vendors and agencies
- Develops and executes comprehensive campaigns or projects to enable Distribution Teams
- Ensures compliance of Distribution teams to Brand and Social Media guidelines
Requirements
- At least 5 years experience in leadership roles within an agency and/or a brand
- Proven expertise in stakeholder and relationship management to effectively influence people at all levels of the organization
- Excellent communication and interpersonal skills to collaborate effectively with internal teams, external partners, and creative agencies
- Demonstrated ability to ideate and produce compelling creative content across various formats
- Excellent presentation skills to effectively cascade campaigns to Distribution teams
- Strong organizational and multitasking abilities to manage multiple projects, deadlines, and budgets effectively
About Manulife's Mission
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. We are committed to creating long-term value for our customers, employees, and communities.
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