Lead Generation Specialist

24 hours ago


Manila, National Capital Region, Philippines Addmore Outsourcing Inc. Full time
Lead Generation Specialist

We are seeking a skilled Lead Generation Specialist to join our team at Addmore Outsourcing Inc. As a key member of our sales team, you will be responsible for identifying and qualifying prospective leads, crafting outreach strategies, and establishing a strong pipeline to drive business growth.

Key Responsibilities:
  • Lead Research and Qualification: Conduct thorough research to identify potential leads and prospects through various methods, including online research, social media, industry directories, and networking events.
  • Outbound Lead Generation: Execute outbound lead generation activities, such as cold calling, email outreach, and social media engagement, to initiate contact and pique interest in our products or services.
  • Lead Evaluation and Qualification: Evaluate and qualify leads using predetermined criteria to ensure alignment with our target customer profile, determining lead potential and assessing readiness for further engagement by the sales team.
  • CRM Management: Maintain and update lead information within our CRM system, ensuring data accuracy and completeness, and organizing and segmenting leads to enable effective follow-up and tracking.
  • Campaign Development: Collaborate with the marketing team to create and implement lead generation campaigns, including email marketing, webinars, and online advertising, monitoring campaign performance and modifying strategies as necessary.
  • Market Research and Analysis: Conduct market research to grasp industry trends, competitor activities, and customer needs, applying insights to enhance lead generation strategies and uncover new lead acquisition opportunities.
  • Performance Tracking and Reporting: Track and report on lead generation activities, noting lead volume, conversion rates, and campaign effectiveness, regularly updating management with analyses of lead generation performance and ROI.
  • Lead Transition and Communication: Work in tandem with the sales team to transition qualified leads and provide comprehensive information about prospects, ensuring seamless communication and collaboration to optimize lead conversion rates.
  • Content Creation and Utilization: Utilize content marketing materials, such as whitepapers, case studies, and blog posts, to attract and engage potential leads, delivering value and establishing credibility with prospects.
Requirements:
  • Education: Bachelor's degree in marketing, business, communications, or a related field, with relevant certifications in lead generation or digital marketing a plus.
  • Experience: Proven experience in lead generation, sales, or a similar role with a track record of successfully generating and qualifying leads, with experience with CRM systems and lead generation tools advantageous.
  • Skills: Excellent verbal and written communication skills for engaging with prospects, presenting information, and creating persuasive outreach materials, strong analytical skills with the ability to track and interpret lead generation metrics, evaluate campaign performance, and provide data-driven insights.
  • Tools and Software: Familiarity with CRM systems (e.g., Salesforce, HubSpot) and lead generation tools (e.g., LinkedIn Sales Navigator, ZoomInfo, GoHighLevel), proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
  • Personal Qualities: Ability to handle rejection and maintain a positive attitude, persistence in pursuing leads and following up on potential opportunities, ability to work effectively with cross-functional teams, including marketing and sales, to achieve lead generation and business objectives.

This is a work-from-home setup, offering a flexible and dynamic work environment.



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