Customer Experience Strategist

2 days ago

Makati City, National Capital Region, Philippines beBeeMarketing Full time ₱750,000 - ₱1,050,000

About Us

Love Bonito is a digital-first company empowering everyday Asian women and inspiring self-confidence. We are Southeast Asia's leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia, and Cambodia.

We're proudly female-founded with more than 65% female representation in leadership roles.

Our goal is to drive customer engagement, retention, and loyalty through data-driven campaigns and cross-functional collaboration.

Main Responsibilities
  • Develop a customer-centric CRM strategy across channels (e.g., lifecycle email, WhatsApp)
  • Analyse customer data and campaign performance to uncover insights and improve targeting
  • Manage vendor partnerships and lead platform evaluations that power advanced segmentation & automation
Team Leadership
  • Own overall customer experience metrics, including new customer acquisition, retention, and engagement
  • Lead and coach the CRM team, managing performance, goal setting, and capability development

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