Niche Market Growth Specialist

2 days ago

Makati City, National Capital Region, Philippines beBeeBusiness Full time ₱900,000 - ₱1,200,000
Job Summary

The Niche and Special Market Development Manager plays a pivotal role in executing niche market programs designed to grow the bank's client base in targeted segments. Reporting directly to the Department Head, this position ensures the seamless implementation of niche initiatives by collaborating with Branch Sales & Service Teams and promoting cross-functional teamwork.

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  • Assist the Program Managers in implementing niche market strategies and initiatives.
  • Ensure all program components are executed according to plan, including timelines, deliverables, and objectives.
  • Provide operational support for on-the-ground activities and ensure alignment with the bank's strategic goals.
  • Serve as a resource for branch teams by providing program-specific training, coaching, and guidance.
  • Work closely with Branch Managers to execute engagement strategies and support their efforts in acquiring and managing niche clients.
  • Align branch activities with overall niche goals and address challenges faced by branch teams.
  • Represent the bank in client presentations, demonstrating authority and expertise in niche market offerings.
  • Engage directly with corporate leaders, HR representatives, and other decision-makers to promote niche programs.
  • Tailor program presentations to client needs and address concerns effectively.
  • Conduct regular market research and competitor analysis to identify trends, potential challenges, and opportunities within niche markets.
  • Provide insights and feedback to the Program Managers for continuous program improvement and refinement.
  • Coordinate with internal teams to ensure smooth execution of niche development plans.
  • Actively identify and resolve operational or service delivery gaps during program rollout.
  • Build and maintain long-term relationships with niche clients to foster loyalty and maximize cross-sell opportunities.
  • Ensure client satisfaction through consistent communication, problem resolution, and proactive support.
  • Assist branches and clients in the smooth onboarding process for new clients within niche segments.
  • Serve as an escalation point for client concerns that impact program delivery.
  • Prepare regular reports on progress, challenges, and successes in the execution of niche programs.
Key Qualifications
  • University graduate from a reputable educational institution, preferably of a business-related course or Marketing.
  • Should possess in-depth knowledge of banking products and services, including an understanding of industry trends relevant to niche and special market segments.
  • With proven ability to identify, engage, and onboard new clients.
  • Demonstrated ability to work effectively with branch teams and other cross-functional units.
  • Has a track record of driving innovation and implementing creative solutions to address market challenges and anchor on emerging opportunities within niche markets.
  • Results-driven with a track record of meeting and exceeding sales or business development targets.
  • At least 3-5 years of progressive experience in banking, financial services or related industries, with focus on program management, marketing or product development.

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