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Marketing Strategy Lead

1 week ago

Manila, National Capital Region, Philippines UL Skin Sciences, Inc. Full time
Job Description:

The Senior Brand Manager plays a pivotal role in shaping the overall brand strategy and performance for their assigned brand, working closely with the Segment Head. This key position oversees brand strategy and planning, marketing program execution, financial management, and product management.

  • Key Responsibilities:
  1. Brand Building & Development: Collaborate with the Segment Head to build and develop the assigned brand.
  2. Execute awareness-to-conversion campaigns effectively.
  3. Marketing Program Execution: Lead consumer funnel program execution, driving successful outcomes.
  4. Budget Planning & Monitoring: Analyze metrics, manage brand profit and loss (P&L), and optimize financial performance.

Requirements:

  • A bachelor's degree in Business Administration, Communications, Management, or a related field.
  • A minimum of three years of experience in related fields or industries.
  • Experience in Fast-Moving Consumer Goods marketing is highly valued.