Marketing Strategy Lead
4 days ago
Job Overview: Brand Manager
We are looking for a highly motivated Brand Manager to join our team at Private Advertiser. As a Brand Manager, you will develop and execute integrated marketing campaigns to build brand awareness and engagement, conduct market research to identify consumer insights and trends that inform brand positioning and strategy, and collaborate with cross-functional teams to create compelling brand content and collateral.
Your key responsibilities will include:
- Developing and executing integrated marketing campaigns to build brand awareness and engagement
- Conducting market research to identify consumer insights and trends that inform brand positioning and strategy
- Collaborating with cross-functional teams to create compelling brand content and collateral
- Monitoring and analysing brand performance metrics to optimize marketing activities
- Identifying new business opportunities and supporting the expansion of our brand portfolio
To be successful in this role, you will need:
- Minimum 3-5 years of experience in brand management, preferably in the FMCG, food or beverage industries
- Demonstrated success in developing and executing effective brand strategies that drive growth
- Excellent marketing and communication skills, with the ability to create engaging content and collateral
- Strong analytical skills and the ability to use data to inform decision making
- Creative problem-solving skills and the ability to think strategically
- Collaborative mindset and the ability to work effectively with cross-functional teams
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