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Marketing Strategy Manager

1 week ago

Manila, National Capital Region, Philippines Leslie Corporation Full time

About the Role

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We are seeking a Marketing Strategy Manager to join our team at the Leslie Corporation. As a key member of our marketing team, you will play a critical role in shaping the overall marketing strategy for our products.

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Key Responsibilities

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Responsible for optimizing category potential and proactively exploiting opportunities and addressing weaknesses by reviewing category performance, analyzing and researching internal and industry sales data and trends, and relevant industry and competitor insights and data.

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Design and implement Market Research needs of the Brand to drive better organization-wide understanding of relevant consumer behavior and segments.

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Review franchisee profit/margin figures as it relates to products & category performance, and sales reports, compared to targets to ensure strong performance and trends, making and implementing approved recommendations for any necessary course correction to address gaps.

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Requirements

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Bachelor's degree in business, marketing, or a related field; or equivalent requirement in working experience.

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At least 6+ years of experience with product development, category management, marketing, and/or channel management.

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Proven track record of leading a team in a management role, actively working with a team in previous roles, and experience initiating, designing, and/or executing Market Research for products, brands, or business ideas.