Sales and Marketing Director

1 day ago

Iloilo City, Western Visayas, Philippines beBeeMarketing Full time A$30,000 - A$36,000
Director of Sales and Marketing

The role entails strategic planning and execution of comprehensive sales and marketing strategies to elevate the client's brand presence.

Key Responsibilities:

  • Develop a sales and marketing strategy that drives direct booking and occupancy goals.
  • Design and manage multi-channel campaigns to increase brand awareness and bookings.
  • Optimise online presence by overseeing website content/design, SEO, and social media platforms.
  • Collaborate with leadership to prepare estimated budgets and cost proposals for strategy implementation.
  • Work closely with sales to create promotional offers/packages that drive occupancy.
  • Build and maintain relationships with travel agencies, online booking platforms, and strategic partners.
  • Analyse market trends, competitor activity, and guest feedback to refine marketing and sales approaches.
  • Oversee creation of marketing collateral and promotional materials.
  • Monitor campaign performance, prepare monthly KPI reports, and recommend data-driven improvements.

Required Skills and Qualifications:

  • Minimum 3 years' experience in marketing within the hospitality or hotel industry.
  • Proven track record in both strategic planning and hands-on execution.
  • Strong knowledge of hotel booking platforms, digital marketing, and brand positioning.
  • Experience in sales or business development in the hospitality sector is highly advantageous.
  • Website design and content management experience (WordPress or similar preferred).
  • Excellent communication, negotiation, and relationship-building skills.
  • Ability to work independently and make informed decisions with minimal supervision.
  • Strong analytical and problem-solving abilities.
  • Professional, mature, and confident when advising senior stakeholders.

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