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Digital Marketing Strategist

2 months ago

Manila, National Capital Region, Philippines Three Peaks International Pty Ltd Full time

Job Title: Virtual PPC Specialist

Three Peaks International Pty Ltd is seeking a skilled PPC Specialist to manage, optimize, and strategize Google Ads campaigns to achieve client goals. The ideal candidate will work closely with our Digital Marketing Strategist and Graphic/Web Designer to develop comprehensive PPC campaigns on Google Ads.

Key Responsibilities:

  • Develop and implement comprehensive PPC campaigns on Google Ads
  • Conduct in-depth keyword research and selection to target relevant and cost-effective keywords
  • Craft compelling ad copy and design impactful ad creatives in partnership with the Graphic/Web Designer
  • Monitor and analyze campaign performance data to identify trends and optimization opportunities
  • Perform A/B testing on ad copy, creatives, and landing pages to enhance campaign performance
  • Manage and optimize bidding strategies to maximize ROI and achieve campaign goals
  • Stay informed about industry trends, algorithm changes, and best practices to ensure cutting-edge campaigns
  • Provide detailed performance reports and insights to clients and internal stakeholders

Qualifications:

  • 3-5 years of hands-on experience managing Google Ads campaigns
  • In-depth knowledge of Google Ads, including Search, Display, Video, Shopping, and App campaigns
  • Proven success in managing and optimizing PPC campaigns to achieve client goals
  • Strong analytical skills with the ability to interpret complex data and provide actionable insights
  • Experience with Google Analytics and other digital marketing tools for performance tracking and analysis

What's On Offer:

  • Permanent remote work setup
  • Performance appraisal and increase with bonus (Merit based)
  • Paid time off
  • Independent contractor setup with tax-free payment