Senior Product Marketing Manager

23 hours ago

Marikina City, National Capital Region, Philippines beBeeMarketing Full time ₱1,500,000 - ₱2,700,000

As a senior product marketing manager, you will drive the global go-to-market strategy for IT products and solutions.

About the Role:

The ideal candidate will have 8+ years of experience in product marketing within the IT industry, with expertise in market research, competitive analysis, and sales enablement.

You will work closely with cross-functional teams to enhance product positioning, accelerate adoption, and drive revenue growth.

A key responsibility will be to develop and execute GTM strategies for IT product launches, market expansions, and feature rollouts.

  • Develop and execute GTM strategies for IT product launches, market expansions, and feature rollouts.
  • Conduct in-depth market research to analyze industry trends, customer needs, and competitor positioning.
  • Build and refine customer segmentation models to optimize targeting and personalized messaging.
  • Create and enhance sales enablement materials (pitch decks, battle cards, case studies, whitepapers).
  • Collaborate with cross-functional teams (engineering, product, sales, marketing) to ensure alignment on positioning and messaging.
  • Drive demand generation initiatives by supporting digital campaigns, content marketing, and ABM strategies.
What We Offer:

We are looking for a highly skilled and experienced product marketing professional who can make a significant impact on our business.

This is an excellent opportunity to join a dynamic team and contribute to the success of our IT products and solutions.

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