Marketing Automation Specialist
7 days ago
We are seeking an experienced Software Development Engineer to join our team as a Marketing Automation Specialist. As an Adobe Campaign Specialist, you will analyze, design, code, and test multiple components of application code across one or more clients. You will perform maintenance, enhancements, and/or development work to deliver high-quality marketing campaigns.
Key Responsibilities:
- Campaign orchestration (automation configuration, coordination of marketing campaigns, CRM integrations, and implementations)
- Collaboration with cross-functional teams to confirm campaign feasibility and translate marketing strategy into business requirements
- Review and interpretation of campaign requests
- End-to-end coding of marketing campaigns and target audiences
- Recognition of opportunities for coding efficiencies
- Troubleshooting of campaign content creation, personalization, dynamic content, and URL issues
- Preparation of test cases/checklists for UAT phases
- Management of client and team expectations throughout delivery
- Monitoring of campaign performances and configuration of metrics reports
- Collaboration with platform integrations
- Building and maintenance of forms and landing pages from scratch
Must-Have Skills:
- HTML5
- Microsoft SQL Server Database Administration
Good-to-Have Skills:
- Experience with leading marketing automation vendors (e.g., Eloqua, Marketo, Salesforce Marketing Cloud, Responsys)
- Knowledge of responsive templates, email optimization tools, and email legal compliance
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