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Digital Marketing Automation Strategist

2 weeks ago

Manila, National Capital Region, Philippines Insight Full time
About the Role

We are seeking a highly skilled Marketing Automation Specialist to join our team at Insight.

As a key member of our marketing team, you will be responsible for implementing and fine-tuning our marketing automation platform to elevate campaign performance, boost lead generation, and foster meaningful customer engagement.

You will work closely with our cross-functional teams to build functional campaigns and nurtures through email, marketing automation, CRM, and other marketing tools.

  • Configure and maintain marketing automation workflows, triggers, and segmentation to personalize communications and improve targeting.
  • Define and manage the customization of our marketing automation platform, including scoring, multi-touch nurture, profiling, segmentation, workflows, and reporting to support our campaigns.
  • Conduct A/B testing and optimization experiments to improve email deliverability, open rates, click-through rates, and overall campaign effectiveness.