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Marketing Automation Specialist

2 weeks ago

Manila, National Capital Region, Philippines Infinit-O Full time

We're seeking an experienced Marketing Automation Specialist to join our team at Infinit-O. As a hands-on role, you'll play a crucial part in driving engagement and value for our users through targeted and relevant automated campaigns.

You'll be responsible for the day-to-day execution and optimization of marketing activities, working closely with our Marketing Operations Manager to ensure campaigns run smoothly, data is managed effectively, and technology is leveraged to its full potential.

Key Responsibilities:
  • Campaign Execution: Execute omni-channel campaigns using Marketing Automation/CRM tools (i.e. Salesforce Marketing Cloud), including but not limited to, email campaigns, push notifications, SMS, and automated marketing journeys.
  • Campaign Optimization: Support campaign optimization through A/B testing and experimentation, test and iterate on ideas to drive app adoption and engagement.
  • Project Management: Project manage a large volume of campaigns, communicating with internal and external stakeholders for reviews and approvals.

Requirements:

  • 1+ years of experience in the workforce.
  • Previous experience with Email Marketing / CRM and push notifications.
  • Strong organizational and project management skills.