Growth Strategy Director

18 hours ago

Cagayan de Oro, Northern Mindanao, Philippines beBeeMarketing Full time ₱6,000,000 - ₱8,000,000
About the Role

As a Senior Growth Marketing Specialist, you will take full ownership of planning, executing, and optimizing paid acquisition strategies across key platforms. You will work closely with the marketing and sales teams to drive high-quality leads, lower Customer Acquisition Cost (CAC), and ensure that our brand reaches the right people at the right time.

You will be responsible for managing paid channels, conversion-focused campaigns, ad creative and copywriting, landing page optimization, analytics and reporting, budget management, audience targeting, and experimentation.

Key Responsibilities:

  • Manage Paid Channels: Own and optimize campaigns across Google Ads, Microsoft Ads (Bing), and LinkedIn Ads.
  • Conversion-Focused Campaigns: Build and manage full-funnel campaigns designed to generate qualified leads and demos for our sales team.
  • Ad Creative & Copywriting: Develop compelling ad copy and collaborate with our design team on visuals that perform.
  • Landing Page Optimization: Work with our web and content team to ensure ad traffic converts.
  • Analytics & Reporting: Track KPIs, measure ROI, and provide actionable insights using tools like GA4, LinkedIn Campaign Manager, and Google Ads dashboard.
  • Budget Management: Allocate and manage monthly budgets to maximize pipeline generation and cost-efficiency.
  • Audience Targeting: Continuously test and refine targeting strategies, including job titles, industries, and company sizes.
  • Experimentation: Develop and run structured experiments to test new tactics, creatives, and channels.

Qualifications:

  • 5+ years of experience in B2B performance/growth marketing roles.
  • Hands-on experience managing LinkedIn Ads and Google Ads (Microsoft Ads is a plus).
  • Proven track record of generating leads and optimizing campaigns for conversions in a B2B SaaS environment.
  • Strong analytical mindset and experience working with performance dashboards and marketing analytics tools.
  • Fluent in English with excellent written and verbal communication skills.
  • Experience in life sciences, medtech, or regulated industries is a plus.

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