Senior I-Gaming SEO Strategist

2 weeks ago

Porac, Philippines beBeeSearchEngine Full time $60,000 - $90,000
Job Opportunity Overview

We are seeking a seasoned Search Engine Optimization Manager with expertise in the i-gaming sector to oversee our search engine optimization initiatives across various projects. This role demands an innovative thinker who can drive organic growth while managing intricate, multi-site SEO campaigns in a competitive and regulated environment.

Duties and Responsibilities
  • SEO Strategy Development & Implementation
    • Develop and execute comprehensive SEO strategies for multiple i-gaming brands and projects simultaneously.
    • Conduct thorough keyword research and competitor analysis specific to gaming, sports betting, and casino verticals.
    • Optimize website architecture, content, and technical elements to improve search rankings.
    • Monitor and analyze SEO performance metrics, providing regular reports and actionable insights.
    • Stay current with search engine algorithm updates and industry best practices.
  • Team Leadership & Project Coordination
    • Coordinate cross-functional collaboration with development, content, and marketing teams.
    • Manage multiple concurrent SEO projects, ensuring timely delivery and quality standards.
    • Allocate resources effectively across different projects.
    • Establish and maintain SEO workflows, processes, and documentation.
  • I-Gaming Industry Expertise
    • Navigate complex regulatory requirements and compliance considerations across different jurisdictions.
    • Understand geo-targeting strategies for various markets and licensing restrictions.
    • Develop content strategies that balance user engagement with responsible gaming messaging.
    • Implement SEO tactics suitable for high-competition gaming keywords and affiliate marketing.
  • Technical SEO & Data Analysis
    • Perform comprehensive technical SEO audits and implement improvements.
    • Collaborate with development teams on website performance optimization.
    • Set up and maintain tracking systems using Google Analytics, Search Console, and specialized SEO tools.
    • Analyze user behavior data to inform SEO and content strategies.
    Requirements and Qualifications
    Experience Requirements
    • Minimum 3+ years in managerial or senior leadership positions in SEO or digital marketing.
    • Proven experience in the i-gaming industry (online casino, sports betting, or related gaming verticals).
    • Demonstrated success managing multiple SEO projects simultaneously.
    • Track record of achieving measurable organic traffic growth and ranking improvements.
    Skillset
    • Advanced knowledge of SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.).
    • Proficiency in Google Analytics, Google Search Console, and
    • Understanding of HTML, CSS, and basic JavaScript for SEO implementation.
    • Experience with content management systems and SEO plugins.
    • Familiarity with international SEO and hreflang implementation.
    Industry Acumen
    • Deep understanding of i-gaming regulations and compliance requirements.
    • Knowledge of affiliate marketing dynamics in the gaming industry.
    • Awareness of responsible gaming practices and their impact on content strategy.
    • Understanding of payment processing and licensing considerations affecting SEO.
    Leadership & Soft Skills
    • Strong project management and organizational abilities.
    • Excellent communication and presentation skills.
    • Analytical mindset with strong problem-solving capabilities.
    • Ability to work in fast-paced, deadline-driven environments.
    • Experience managing remote or distributed teams (preferred).

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