Senior PR Strategist
1 day ago
Digital Communications Role
We are seeking an experienced and creative Digital Communications professional to join our growing marketing team at Keller Executive Search. This is a unique opportunity to ideate, execute, and promote compelling digital campaigns that earn high-quality backlinks, brand mentions, and media coverage for our clients.
Key Responsibilities:
- Benchmark newsworthy campaign ideas by researching trending topics, analyzing target publications, and identifying unique data and expert commentary opportunities.
- Develop strategic digital communications plans encompassing reactive PR, data-driven campaigns, and expert commentary/thought leadership.
- Create engaging content such as data reports, infographics, surveys, and press releases that resonate with target audiences and journalists.
- Conduct media outreach to build relationships with journalists, secure press coverage, and earn authoritative backlinks.
- Collaborate with internal teams such as SEO, content, and account management to align communications efforts with overall marketing goals.
- Track, analyze, and report on digital communications campaign performance metrics including links earned, reach, share of voice, and referral traffic.
Requirements
- 3+ years of experience in digital PR, link building, and/or media relations roles.
- Proven track record of ideating and executing creative, data-driven communications campaigns that earn links and coverage.
- Strong news sense and understanding of what makes a story newsworthy and relevant to journalists.
- Excellent written and verbal communication skills, with the ability to craft compelling pitches and press materials.
- Proficiency with communications tools such as Cision, Roxhill, Prowly, Muck Rack for media research and outreach.
- Solid understanding of SEO fundamentals and how communications supports link acquisition efforts.
- Ability to build relationships with journalists and adapt communication style across industries and personalities.
- Comfortable working in a fast-paced environment and jumping on reactive communications opportunities as stories break.
- Experience with data analysis and visualization is a plus.
- BA/BS degree in PR, marketing, journalism, or related field preferred.
About Us
Keller Executive Search offers competitive compensation, benefits, and the opportunity to make a real impact at an innovative company. To apply, please send your resume, portfolio, and 2-3 digital communications campaign examples.
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