Senior PR Strategist

1 day ago


Davao City, Davao, Philippines Keller Executive Search Full time

Digital Communications Role

We are seeking an experienced and creative Digital Communications professional to join our growing marketing team at Keller Executive Search. This is a unique opportunity to ideate, execute, and promote compelling digital campaigns that earn high-quality backlinks, brand mentions, and media coverage for our clients.

Key Responsibilities:

  • Benchmark newsworthy campaign ideas by researching trending topics, analyzing target publications, and identifying unique data and expert commentary opportunities.
  • Develop strategic digital communications plans encompassing reactive PR, data-driven campaigns, and expert commentary/thought leadership.
  • Create engaging content such as data reports, infographics, surveys, and press releases that resonate with target audiences and journalists.
  • Conduct media outreach to build relationships with journalists, secure press coverage, and earn authoritative backlinks.
  • Collaborate with internal teams such as SEO, content, and account management to align communications efforts with overall marketing goals.
  • Track, analyze, and report on digital communications campaign performance metrics including links earned, reach, share of voice, and referral traffic.

Requirements

  • 3+ years of experience in digital PR, link building, and/or media relations roles.
  • Proven track record of ideating and executing creative, data-driven communications campaigns that earn links and coverage.
  • Strong news sense and understanding of what makes a story newsworthy and relevant to journalists.
  • Excellent written and verbal communication skills, with the ability to craft compelling pitches and press materials.
  • Proficiency with communications tools such as Cision, Roxhill, Prowly, Muck Rack for media research and outreach.
  • Solid understanding of SEO fundamentals and how communications supports link acquisition efforts.
  • Ability to build relationships with journalists and adapt communication style across industries and personalities.
  • Comfortable working in a fast-paced environment and jumping on reactive communications opportunities as stories break.
  • Experience with data analysis and visualization is a plus.
  • BA/BS degree in PR, marketing, journalism, or related field preferred.

About Us

Keller Executive Search offers competitive compensation, benefits, and the opportunity to make a real impact at an innovative company. To apply, please send your resume, portfolio, and 2-3 digital communications campaign examples.



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