Marketing Automation Strategist

5 days ago


Pasig, National Capital Region, Philippines beBeeAutomation Full time ₱3,513,060 - ₱4,784,127
Marketing Automation Leader

At the heart of our marketing strategy lies a sophisticated approach to automation, enabling us to elevate our customer engagement and drive business growth. As our Marketing Automation Manager, you will spearhead this initiative, leveraging your expertise to design and execute campaigns that seamlessly integrate with our sales processes.

The role demands strong leadership and analytical skills, coupled with an ability to collaborate effectively across departments. You will work closely with our content, design, and sales teams to deliver impactful communications that resonate with our target audience.

  • Develop and implement comprehensive marketing automation strategies aligned with our organizational goals.
  • Lead the optimization of Eloqua workflows, segmentation, lead scoring, and nurturing programs to maximize their effectiveness.
  • Ensure seamless data alignment between Eloqua and Salesforce, facilitating smooth integration of marketing activities.
  • Monitor key performance metrics, providing actionable insights and reports to inform data-driven decision-making.
Requirements:
  • Bachelor's degree in a relevant field.
  • 5 years of experience in marketing automation, CRM, or digital marketing.
  • Hands-on experience with Oracle Eloqua (certification is a plus), with familiarity with Salesforce (preferably Marketing and/or Sales Cloud).
  • Proven knowledge of campaign performance analysis and marketing KPIs.
  • Strong understanding of data-driven marketing, lead nurturing, and customer journey mapping.
  • Excellent project management and organizational skills, with the ability to handle multiple initiatives simultaneously.
  • Proactive, analytical, and results-driven mindset with strong communication skills.


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