Automated Marketing Specialist

5 days ago

Pasig, National Capital Region, Philippines beBeeMarketing Full time $98,765 - $123,456
Job Overview

The position involves overseeing and optimizing marketing automation initiatives across the organization. This includes planning, executing, and enhancing automated marketing campaigns to drive business outcomes.

Key Responsibilities
  • Plan and execute marketing automation campaigns, manage workflows, segmentation, lead scoring, and nurturing programs.
  • Ensure seamless integration and data alignment between marketing tools for activities.
  • Monitor key automation and campaign performance metrics, providing actionable insights and reports.
  • Collaborate with cross-functional teams to deliver consistent and impactful communications.
  • Maintain database health, compliance, and best practices for email and marketing automation.
  • Research trends, new tools, and best practices in marketing automation to drive continuous improvement.
Requirements
  • Bachelor's degree required.
  • 5 years of experience in marketing automation, CRM, or digital marketing.
  • Hands-on experience with Oracle Eloqua (certification is a plus). Familiarity with Salesforce (preferably Marketing and/or Sales Cloud).
  • Knowledge of campaign performance analysis and marketing KPIs.
  • Strong understanding of data-driven marketing, lead nurturing, and customer journey mapping.
  • Excellent project management and organizational skills, with the ability to handle multiple initiatives simultaneously.
About Us

We are a global technology leader powering a sustainable energy future through innovative power grid technologies with digital at the core.

Equal opportunity employer.

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