Email Marketing Specialist

2 days ago

Pasig, National Capital Region, Philippines beBeeEmailMarketing Full time $5,000 - $8,000
Job Title: Email Marketing Strategist

We are seeking a highly skilled Email Marketing Strategist to join our team of freelance professionals. As an Email Marketing Strategist, you will have the opportunity to work with diverse clients across multiple industries, leveraging your expertise in email marketing to deliver results-driven campaigns.

Key Responsibilities:
  • Develop and execute multi-channel email marketing campaigns that drive engagement and conversion
  • Manage email lists, segmentation, and automation tools to maximize ROI
  • Analyze email marketing metrics and KPIs to optimize performance and make data-driven decisions
  • Create compelling copywriting and content for emails that resonate with target audiences
  • Collaborate with clients to understand their goals and preferences and develop tailored solutions
Requirements:
  • Bachelor's degree in marketing, digital marketing, communications, or related field
  • Minimum 2 years experience in email marketing with a proven track record of success
  • Experience with email marketing platforms and automation tools such as Mailchimp, Marketo, or Pardot
  • Knowledge of CAN-SPAM and email marketing regulations
  • Expert knowledge of email marketing best practices and industry trends
  • Strong copywriting and content creation abilities with attention to detail and creativity
  • Data analysis and reporting capabilities with proficiency in Excel and Google Analytics
Preferred Skills:
  • Experience with HTML and CSS for email design and development
  • A/B testing and optimization expertise with a focus on improving email campaign performance
  • Basic HTML/CSS skills for email formatting and styling
  • CRM platform experience with Salesforce or HubSpot
  • Understanding of email deliverability principles and strategies for improving deliverability rates
What We Offer:
  • Flexible engagement: work on projects that match your schedule and interests
  • Growth potential: start with basic projects and progress to more complex ones with opportunities for advancement
  • Mentorship possibilities: collaborate with experienced professionals and learn from their expertise
  • Diverse projects: access opportunities across industries and analytical specialties with a range of challenges and experiences

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