Email Marketing Campaign Specialist

5 days ago


Tarlac City, Central Luzon, Philippines beBeeEmailMarketing Full time ₱6,000,000 - ₱7,500,000
Role Overview

We are seeking an email marketing professional to develop and execute campaigns that drive engagement, lead nurturing, and client retention.

Main Responsibilities
  • Design and implement email marketing strategies aligned with business objectives.
  • Analyze consumer behavior to optimize messaging and improve campaign performance.
  • Create automated email workflows to nurture leads and enhance customer relationships.
  • Optimize subject lines, content, and calls-to-action using A/B testing.
  • Maintain consistent brand messaging across all email communications.
  • Ensure data integrity and compliance with regulations by maintaining accurate customer email lists.
  • Segment audiences to deliver personalized and relevant email content.
Campaign Performance Monitoring & Optimization
  • Track key metrics like open rates, click-through rates, and conversions to evaluate campaign success.
  • Generate reports and insights to drive continuous improvements in campaign strategy.

Requirements:

  • Bachelor's degree in Marketing, Communications, or related field.
  • 3-5 years of experience in email marketing, campaign execution, and automation.
  • Proficiency in Salesforce Marketing Cloud, Account Engagement, Pardot, or similar platforms.
  • Experience in database management and audience segmentation.


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