Email Campaign Manager

21 hours ago

Tarlac City, Central Luzon, Philippines beBeeMarketing Full time ₱600,000 - ₱800,000

We're seeking a skilled Email Campaign Manager to develop and execute high-volume email marketing campaigns that drive user engagement and conversion.

Key Responsibilities:
  • Create and implement data-driven email strategies across multiple systems and email platforms, ensuring seamless integration and efficiency.
  • Design and execute A/B tests to determine the most effective approaches for user acquisition, retention, and engagement.
  • Develop compelling, brand-aligned messaging that communicates the value proposition of consumer products while being sensitive to the target audience's emotions.
  • Provide strategic recommendations for email platform consolidation and future platform selections to streamline operations and enhance campaign performance.
  • Champion a customer-centric approach, continuously seeking to understand and improve the user journey, while collaborating with the product team to increase email capture rates, balancing user experience with marketing goals.
  • Develop and manage key performance metrics and analyze and report on campaign performance based on those KPIs, using data-driven insights to guide future strategies.

Requirements:

  • Bachelor's degree in marketing, business, statistics, or a related field.
  • Strong experience in building and launching high-volume email campaigns from scratch, with a focus on empathy and conversion.
  • Proven experience across a variety of email marketing and automation platforms.
  • Growth mindset with a results-driven approach to work (testing, measuring, iterating).
  • Strong organizational skills and demonstrated ability to produce quality work in a timely manner.
  • Basic HTML and Salesforce experience required.
  • Demonstrated professionalism and strong attention to detail.

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