Digital Assets Specialist

6 days ago

Manila, National Capital Region, Philippines beBeeDigital Full time ₱800,000 - ₱1,200,000
Job Overview

This role involves overseeing the development, execution, and governance of digital assets to accelerate growth for lead generation activities and scale revenue for core products.

Key Responsibilities:
  • Website Management (WordPress): 60%
    • Serve as a subject matter expert and oversee website organization to ensure it supports content, campaign implementation, lead capture, SEO, and analytics.
    • Identify and document best practices in WordPress usage.
    • Maintain website best practices: browser compatibility, template effectiveness, image optimization, user experience, and campaign integration.
    • Collaborate with Campaign Managers and Marketing Analytics to develop and test strategies to improve clicks, page visits, and landing page submissions.
  • Marketing Automation & Email Campaigns (Eloqua): 40%
    • Serve as a subject matter expert and oversee marketing automation platform ensuring optimal use for lead scoring, grading, tracking, and nurturing.
    • Develop, execute, and manage all email and drip campaigns at the highest level, including dynamic workflows, list segmentation, tracking, and execution.
    • Monitor and optimize email deliverability and global compliance.
    • Partner with Campaign Managers and Marketing Analytics to develop and execute impactful lead-generation campaigns and test strategies to improve open, click-through, and conversion rates.
Requirements:
  • Bachelor's Degree holder.
  • 4+ years in web development using WordPress or similar web development tool.
  • HTML/CSS knowledge is required – intermediate to advance.
  • Familiarity with Eloqua or similar email marketing automation, landing pages, and form handlers.
  • Passion for developing projects and understanding of the web and marketing digital space discipline, and its implementation.

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