Chief Growth Strategist

1 day ago

Mabalacat, Central Luzon, Philippines beBeeMarketing Full time A$18,000 - A$30,000
Growth Marketing Manager

As a Growth Marketing Manager, you will design and run efficient test-led campaigns that drive qualified viewing bookings from target segments such as PhD students, single professionals, and couples. Success means more qualified viewings, applications, and faster lets at an acceptable cost per result.

Key Responsibilities:
  • Create a growth plan covering paid social, search, and organic channels, focusing on Instagram and Meta, with scope to test Google and TikTok.
  • Define audiences and geo targets around Wellington, create compelling creative and copy, and conduct rapid A/B tests to improve CTR and conversion.
  • Set up simple landing pages or optimized listings with clear CTAs to book viewings, tracking end-to-end with UTM parameters and GA4.
  • Implement retargeting and nurture sequences for website visitors and portal engagers to increase bookings.
  • Integrate campaign flows with viewing software and CRM to ensure leads are routed and tracked.
  • Report weekly on cost per qualified viewing, applications, conversion rates, and vacancy days, with recommendations for next steps.
  • Manage budgets to ROI, scaling successful campaigns and pausing underperformers, with a focus on fast iteration.
Requirements:
  • A minimum of three years in growth or performance marketing for B2C, with proven results in ANZ markets.
  • Hands-on experience with Meta Ads Manager, Instagram, Google Ads, and TikTok Ads.
  • Proficiency with GA4, Looker Studio, and UTM discipline to measure the full funnel.
  • Strong creative and copywriting skills for social and landing pages, with practical A/B testing experience.
  • Experience in property, residential leasing, marketplaces, or similar demand funnels is highly valued.
  • Excellent English communication skills for briefs, reporting, and stakeholder updates.
  • Reliable internet, suitable hardware, quiet environment, and quality microphone/headset.

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