Digital Advertising Strategist
1 day ago
We are seeking an experienced Amazon PPC Specialist to join our team. The ideal candidate will have a proven track record of managing Amazon PPC campaigns at scale and driving ACOS improvements.
The role involves managing, optimizing and scaling Amazon Sponsored Ads (SP, SB, SD) campaigns to achieve ACOS and TACOS goals. This includes executing campaign updates and optimizations using Amazon bulk files for efficient management, monitoring budgets, bids and placements to ensure campaigns remain profitable.
Responsibilities- Campaign Management & Optimization – Manage, optimize and scale Amazon Sponsored Ads (SP, SB, SD) campaigns to achieve ACOS and TACOS goals. Execute campaign updates and optimizations using Amazon bulk files for efficient management. Monitor budgets, bids and placements to ensure campaigns remain profitable.
- Performance Analysis & Reporting – Perform detailed analysis of account performance, including CTR, CVR, ACOS, ROAS and placement data. Conduct regular analysis of ad reports to identify new keyword opportunities and negative keywords. Provide weekly performance reports with actionable insights and optimization recommendations.
- Keyword Development & Strategic Account Growth – Build and implement keyword strategies (branded, competitor, category, PAT and Defense). Collaborate with internal Amazon and creative teams to align PPC strategy with overall brand goals. Stay up to date with Amazon Advertising best practices and new feature rollouts.
- 3-5 years of experience managing Amazon PPC campaigns at scale with demonstrable ACOS improvements.
- Strong proficiency in bulk file operations - experience with bulk file creation, optimizations and strategic campaign management.
- Excellent analytical skills with the ability to translate data into actionable strategies.
- Expert-level proficiency in Excel/Google Sheets, including pivot tables, complex formulas and data manipulation.
- Deep understanding of Amazon metrics (ACOS, TACOS, STR, CVR, CPC, impression share etc.) and their business impact.
- Proven ability to work independently while managing multiple client accounts and meeting aggressive deadlines.
- Experience with the Amazon DSP platform and programmatic advertising.
- Familiarity with third-party PPC management tools (Scale Insights, Helium10, Datadive, Perpetua etc.).
- Availability to work Pacific Time hours most importantly 2pm onward with some coverage in the early evening.
- Strategic mindset with the ability to see both big picture goals and granular optimization opportunities.
- Strong communication skills to present complex performance data clearly to clients and internal teams.
- Proactive problem-solving approach with the ability to anticipate and address campaign issues before they impact performance.
- Commitment to staying ahead of industry trends and Amazon platform developments.
Location: Fully Remote
Schedule: 2 PM - 11 PM PST (5 AM MNL to 2 PM MNL - Night Shift) with (1 Hour Lunch Break)
Work days: Monday to Friday
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