Social Media Advertising Strategist

Social Media Advertising Strategist

We are seeking an experienced and skilled Social Media Advertising Strategist to join our team. The successful candidate will be responsible for planning, implementing, and optimizing social media advertising campaigns to drive brand awareness, engagement, and conversions.

This role requires a deep understanding of social media advertising platforms, audience targeting strategies, and campaign optimization techniques. The ideal candidate will have a proven track record of successful social media ad campaigns and a strong ability to analyze data and make data-driven decisions.

You should be innovative and strategic with great ideas to strengthen our marketing positions.

• Develop and execute comprehensive social media advertising strategies to achieve marketing objectives and KPIs.
• Conduct thorough audience research and develop targeted audience segments for ad campaigns.
• Create and optimize social media ad campaigns, including ad copy, visuals, targeting, and bidding strategies.
• Monitor ad performance, analyze key metrics, and provide regular reports to stakeholders.
• Continuously optimize campaigns based on performance data, implementing A/B testing and other tactics to improve results.
• Stay updated with industry trends and best practices in social media advertising, ensuring campaigns are innovative and effective.
• Collaborate with the creative team to develop engaging and visually appealing ad creatives.
• Work closely with other marketing team members to align social media ad campaigns with overall marketing initiatives.
• Stay informed about changes to social media advertising platforms, algorithm updates, and policy changes, and adapt strategies accordingly.
• Conduct competitive analysis to identify opportunities and stay ahead of industry trends.
• Stay updated with emerging digital advertising platforms and explore new channels to diversify marketing efforts.
• Provide guidance and support to junior team members, sharing knowledge and best practices.
• Understanding the competitive landscape, differentiating factors, and devising strategies to outperform competitors.
• Proactive in staying updated with the latest social media targeting trends, algorithm changes, and industry developments.

• 2+ years in a similar role within an agency specifically in social media ads, or working in a paid social role
• Strong understanding and passion for social media advertising
• Must be adept with using social media advertising tools and proficient in the use of analytics software to implement, optimise and analyse campaigns
• Able to build diverse audiences within social media advertising and aware of the tracking pixels and how they are used
• Able to develop and implement paid strategies for clients across many industries that will result in a positive ROI
• Great at communicating campaign performance and insights to the team
• Focused on doing the absolute best for our clients and helping them grow their business
• A natural ability to multitask & project manage
• The ability to analyse & optimise your clients' results and work to create and hit goals and targets
• Natural leadership flair and passion for spreading paid social knowledge
• You are passionate about social media advertising
• Strong written and verbal communication skills for team interaction and reporting
• Ability to work independently and as part of a team, effectively managing multiple projects and priorities
• Problem-solving mindset and ability to recommend strategies that will generate a positive ROI
• Strategic thinking to identify gaps and opportunities in the market

• Healthy, conducive work environment
• Competitive salary
• HMO
• Lots of opportunities to enhance your skills, acquire new experiences, work among experts, and grow your career.
• Exposure to world-class, high-level management from direct supervisors.
• Opportunities for Promotion
• Complete Government Mandated Benefits