Digital Advertising Specialist

2 days ago

Ayala Alabang, National Capital Region, Philippines beBeeDigital Full time ₱4,500,000 - ₱7,500,000
Job Title: Digital Advertising Specialist

This is a remote opportunity for a skilled Digital Advertising Specialist to plan, launch, and manage end-to-end Google Ads campaigns. The ideal candidate will have at least 1-3 years of experience managing Google Ads campaigns with measurable results.

Key Responsibilities:
  • Plan, launch, and manage end-to-end Google Ads campaigns, including Search, Display, YouTube, Shopping, and Performance Max.
  • Conduct keyword research, audience targeting, and ad copywriting to ensure high-quality, relevant ads.
  • Continuously optimize campaigns for performance, including bid adjustments, budget allocation, A/B testing, and quality score improvements.
Performance Analysis & Reporting
  • Use tools like Google Ads, Google Analytics, and Google Looker Studio to track KPIs and campaign metrics.
  • Create and deliver regular performance reports with clear insights and actionable recommendations.
  • Analyze campaign data to identify trends, optimize ROI, and support decision-making.
Strategy & Execution
  • Develop Google Ads strategies aligned with client objectives and sales funnels.
  • Propose new campaign opportunities or formats to improve reach and conversions.
Tool & Platform Utilization
  • Effectively use Google Ads Editor, Keyword Planner, Conversion Tracking, Google Tag Manager, and other relevant tools.
Required Skills & Qualifications
  • Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
  • At least 1-3 years of hands-on experience managing Google Ads campaigns.
  • Proven track record of managing and optimizing paid campaigns with measurable results.
  • Google Ads Certification is a strong advantage.
  • Proficient with Google Suite products, especially Google Sheets.
  • Possess exceptional interpersonal and public relations skills.
  • Demonstrate strong analytical abilities, making data-driven decisions.
  • Ability to work independently in a remote work setting.
  • Highly organized, particularly with digital collaboration tools.
  • Collaborative team player with an entrepreneurial mindset and proactive approach.

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