Demand Generation Specialist

2 days ago

San Juan, National Capital Region, Philippines beBeeGrowth Full time A$18,000 - A$30,000
Marketing Growth Position

This role involves increasing demand and reducing vacancy across a premium residential portfolio in Wellington.

We are seeking a Marketing Manager to design and run efficient, test-led campaigns that drive qualified viewing bookings from target segments.

Key Responsibilities:
  • Develop a growth plan covering paid social, search, and organic channels, focusing on Instagram and Meta
  • Create compelling creative and copy, define audiences and geo targets around Wellington, and conduct rapid A/B tests to improve CTR and conversion
  • Implement retargeting and nurture sequences for website visitors and portal engagers to increase bookings
  • Integrate campaign flows with viewing software and CRM to ensure leads are routed and tracked
  • Report weekly on cost per qualified viewing, applications, conversion rates, and vacancy days
  • Manage budgets to ROI, scaling successful campaigns and pausing underperformers
Requirements:
  • At least three years in growth or performance marketing for B2C, with proven results in ANZ markets
  • Hands-on experience with Meta Ads Manager, Instagram, Google Ads, and TikTok Ads
  • Proficiency with GA4, Looker Studio, and UTM discipline
  • Strong creative and copywriting skills for social and landing pages
  • Experience in property, residential leasing, marketplaces, or similar demand funnels is highly valued
  • Excellent English communication skills for briefs, reporting, and stakeholder updates

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