
Lifecycle Marketing Professional
2 days ago
GrowthAssistant seeks a detail-oriented Marketing Specialist to create and launch campaigns across various channels, focusing on lifecycle marketing. Key responsibilities include campaign setup, testing, and support for day-to-day operations.
This role is ideal for individuals who enjoy working with details, building campaigns, and growing in lifecycle marketing. You will work on high-impact lifecycle campaigns driving customer engagement and retention.
Key Responsibilities:- Create and set up marketing campaigns in Braze or similar platforms (Salesforce MC, Oracle, HubSpot, etc.)
- Manage daily campaign operations, including HTML builds, asset setup, and audience targeting
- Test and QA campaigns to ensure proper rendering, accurate tracking, and compliance
- Support push notifications, in-app messaging, and other lifecycle campaigns as needed
- Collaborate with team members to ensure smooth campaign execution and timely delivery
- Maintain strong attention to detail, ensuring disclosures and compliance requirements are met
- Experience using Braze (preferred) or similar marketing platforms (Salesforce Marketing Cloud, Oracle Responsys, HubSpot, Klaviyo, Iterable, etc.)
- Familiarity with project management tools (ClickUp, Asana, Trello, Jira, etc.)
- Comfortable working with HTML/CSS (Liquid or other templating languages a plus)
- Basic understanding of audience segmentation and targeting
- Strong analytical skills, attention to detail, and proactive problem-solving approach
- Ability to work with Eastern Standard Time (EST) hours
- Experience with push or in-app messaging campaigns
- Interest in testing, analytics, and campaign optimization
You'll sharpen your technical skills, collaborate with a supportive team, and grow your career in lifecycle marketing.
We value collaboration, creativity, and continuous learning. Our team fosters an environment where you can learn and grow while making a meaningful impact in our customers' lives.
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