Senior Business Development Specialist

3 days ago

Paranaque City, Calabarzon, Philippines beBeeMarketing Full time $60,000 - $80,000

Lexagle is seeking a skilled Marketing Manager to lead the development and execution of proactive marketing strategies across multiple channels, including email, social media, and direct outreach. This individual will be responsible for crafting campaigns to drive leads, build brand awareness, and enhance customer engagement. A key role for this position is to collaborate with the marketing team and report to the Head of Marketing.

Key Responsibilities
  • Dive into market trends and buying behavior for the territory.
  • Conceptualize multi-channel campaigns across email, social media, and events.
  • Develop compelling marketing content, such as email templates, thought leadership pieces, and marketing materials.
  • Implement lead generation strategies using multiple channels and automate workflows.
  • Build a pipeline of sales-qualified leads, maintain prospect relationships, and ensure seamless transition to the sales team.
  • Monitor campaign performance using metrics like open rates, click-through rates, and conversion rates.
  • Prepare reports on lead progress and performance versus targets.
  • Collaborate with other functions like sales, product, and tech teams.
  • Stay updated with industry best practices, emerging trends, and new technologies.
Qualifications
  • Minimum 3 years of experience in generating leads and outbound marketing in legaltech or SaaS.
  • Experience working with high-ranking company officials (CXOs).
  • Account-based marketing experience is beneficial.
  • Proficiency in using lead prospecting and marketing automation platforms.
  • Experience with CRM software is advantageous.
  • Excellent copywriting, communication, and presentation skills for B2B audiences.
  • Strong analytical skills and data-driven approach to decision-making and campaign optimization.
  • Client-oriented mindset with consultative approach to build productive relationships.
  • Strong business acumen.
  • Ability to work in a fast-paced startup setting.
  • Fluency in Business English.

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