Product Marketing Manager

1 month ago

Philippines Pasig City Polytechnic University of the Philippines Full time

Description:

We are looking to hire a passionate professional with significant experience and

understanding of product marketing/management to jumpstart Philcare Pharma's entry into the

nephrology segment of the local healthcare market.

We are looking for dynamic professionals for the following specializations:

Cardio-Metabolic Care

Anesthesia & Critical Care

This position will be responsible for developing and implementing marketing initiatives and

programs to drive growth and profitability for the newly launched renal care division - within the

organization.

A successful candidate should possess strong marketing and clinical proficiency, cross-

functional leadership skills, the ability to synthesize solutions and recommendations for

assigned projects and be team-oriented. This role leads and supports both strategic, tactical,

and scientific marketing activities.

Duties and Responsibilities:

. Understand disease pathology, how it impacts the patient, and where the assigned

products best fit during the treatment process.

. Prepare pre-launch readiness including advocacy development, positioning/strategy

development, and market assessment

. Develop and execute a brand strategy plan (BSP) and strategies based on the analysis

and research of market data, align with the product strategies/positioning.

. Forecast, plan, allocate, and manage a budget to maximize resource allocation and ROI.

. Establish relationships with Key Opinion Leaders (KOLs), Healthcare Professionals

(HCPs), and relevant decision-makers in nephrology and renal healthcare practice.

. Conduct regular field force training on the assigned products, product positioning, and

key messages.

. Coordinating the preparation of marketing materials including presentations, brochures,

and demo samples to effectively describe the product and its uses.

. Participate in planning sales promotion and advertising in support of existing products,

and determine market strategies and sales tactics to achieve product objectives.

. Attend regular sales meetings and joint calls.

. Coordinate digital marketing efforts including social media and other inbound marketing

activities as required.

. Regularly review and update the sales team/s on relevant clinical and market information

and data for the assigned products to enable them to have a competitive edge in

promotion and sales.

. Regularly conduct market research to understand the market, competitors, and brand

positioning.

Qualifications:

At a minimum, the key attributes we expect we expect from the applicants for this position are:

1.) Taking initiative

2.) Growth mindset

3.) Flexibility and Adaptability. . Bachelor's Degree in Pharmacy, Nursing, Medicine, or a related field. . 3-5 years of experience in marketing, product management, clinical education, sales, or related business management roles preferably related to Anti-infective products, Cardio-Metabolic products, Anesthesia & Critical Care products, and Renal Care Products. . Experience speaking and presenting to clinical profiles, dialysis nurses, other health care practitioners. . Proven ability to drive success in an entrepreneurial organization, working with different internal and external/customer cultures. . Proven drive, proactivity, and willingness to succeed in an entrepreneurial organization. . Proven analytical and creative talent, tactical and strategic thinking, and innovative and pragmatic approaches. . Proven strengths in multi-tasking and project management. . Excellent communication (verbal and written) and interpersonal skills.

Requirements:

  • TOR or Diploma
  • Employment Certificate, if available
  • four copies of 1x1 and 2x2 white background picture
  • Birth Certificate or Passport
  • Valid NBI or Police Clearance
  • Tin Card or Tin Number
  • SSS Card or E1 form
  • Pagibig ID or Pagibig form
  • Philhealth ID or Philhealth form
  • Marriage Certificate if applicable
  • Any two valid ID for opening of China Bank Payroll Account
  • Medical Examination with fit to work to be conducted by our accredited medical clinic

Skills:
(Not indicated)

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