Product Marketing Manager
4 weeks ago
Description:
We are looking to hire a passionate professional with significant experience and
understanding of product marketing/management to jumpstart Philcare Pharma's entry into the
nephrology segment of the local healthcare market.
We are looking for dynamic professionals for the following specializations:
Cardio-Metabolic Care
Anesthesia & Critical Care
This position will be responsible for developing and implementing marketing initiatives and
programs to drive growth and profitability for the newly launched renal care division - within the
organization.
A successful candidate should possess strong marketing and clinical proficiency, cross-
functional leadership skills, the ability to synthesize solutions and recommendations for
assigned projects and be team-oriented. This role leads and supports both strategic, tactical,
and scientific marketing activities.
Duties and Responsibilities:
. Understand disease pathology, how it impacts the patient, and where the assigned
products best fit during the treatment process.
. Prepare pre-launch readiness including advocacy development, positioning/strategy
development, and market assessment
. Develop and execute a brand strategy plan (BSP) and strategies based on the analysis
and research of market data, align with the product strategies/positioning.
. Forecast, plan, allocate, and manage a budget to maximize resource allocation and ROI.
. Establish relationships with Key Opinion Leaders (KOLs), Healthcare Professionals
(HCPs), and relevant decision-makers in nephrology and renal healthcare practice.
. Conduct regular field force training on the assigned products, product positioning, and
key messages.
. Coordinating the preparation of marketing materials including presentations, brochures,
and demo samples to effectively describe the product and its uses.
. Participate in planning sales promotion and advertising in support of existing products,
and determine market strategies and sales tactics to achieve product objectives.
. Attend regular sales meetings and joint calls.
. Coordinate digital marketing efforts including social media and other inbound marketing
activities as required.
. Regularly review and update the sales team/s on relevant clinical and market information
and data for the assigned products to enable them to have a competitive edge in
promotion and sales.
. Regularly conduct market research to understand the market, competitors, and brand
positioning.
Qualifications:
At a minimum, the key attributes we expect we expect from the applicants for this position are:
1.) Taking initiative
2.) Growth mindset
3.) Flexibility and Adaptability. . Bachelor's Degree in Pharmacy, Nursing, Medicine, or a related field. . 3-5 years of experience in marketing, product management, clinical education, sales, or related business management roles preferably related to Anti-infective products, Cardio-Metabolic products, Anesthesia & Critical Care products, and Renal Care Products. . Experience speaking and presenting to clinical profiles, dialysis nurses, other health care practitioners. . Proven ability to drive success in an entrepreneurial organization, working with different internal and external/customer cultures. . Proven drive, proactivity, and willingness to succeed in an entrepreneurial organization. . Proven analytical and creative talent, tactical and strategic thinking, and innovative and pragmatic approaches. . Proven strengths in multi-tasking and project management. . Excellent communication (verbal and written) and interpersonal skills.
Requirements:
- TOR or Diploma
- Employment Certificate, if available
- four copies of 1x1 and 2x2 white background picture
- Birth Certificate or Passport
- Valid NBI or Police Clearance
- Tin Card or Tin Number
- SSS Card or E1 form
- Pagibig ID or Pagibig form
- Philhealth ID or Philhealth form
- Marriage Certificate if applicable
- Any two valid ID for opening of China Bank Payroll Account
- Medical Examination with fit to work to be conducted by our accredited medical clinic
Skills:
(Not indicated)
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