Marketing Channel Manager

2 weeks ago


Philippines Latte Marketing Full time
Experience with Public Relations and media relations.

Can create end to end campaigns.

Experience with creating quality channels, looking for quality channels, and monitoring performance.

Knows how to make something (product, brand, service) viral/publicity campaigns.

Experience with email marketing, Pay-Per-Click Marketing, Social Media Marketing, Affiliate Marketing, Influence Marketing, SEO, Blogs, Guest posting, Sponsored Content, Comments marketing, Ads (fb, google, etc.).

Knows how to determine which platforms to advertise on and adapting campaigns accordingly.

Managing all marketing campaign communications and establishing strong partner networks.

Develop a B2B marketing strategy that targets potential channel partners

Serve as a link between distribution and sales affiliates and a firm's marketing department

Identify marketing opportunities that are useful to all channel partners

Work with logistics and distribution to ensure there is enough product available for all channel partners

Support channel partners with communications materials such as displays and product training

Identify which products and services perform well in which channels and/or markets

Find new channel partners, meeting with them, and negotiating contracts

Manage and update contracts with channel partners

Monitor each channel's performance and assess each regularly for sales and revenue growth

Research market trends, industry standards, and competitors

Develop corrective actions to potential competitive threats

Create reports for stakeholders to forecast future performance for each channel

Develop intermediary marketing collateral, including case studies and revenue reports

Address problems with products or marketing materials reported by channel partners

Work closely with account managers and marketing to support product positioning and branding initiatives

Evaluate individual deliverables and overall team performance, delivering critical feedback where needed and encouraging team members throughout the duration of projects/campaigns

Report the progress of projects at major stages of their conception, creation, and execution

Supervise the department's daily workflow, assign project workload, and monitor deadlines

Perform other duties as assigned by management

Job Qualifications

Bachelor's degree in Marketing, Business Administration/Management, Advertising or any related field

With a minimum of two (3) years' work experience in Digital Marketing

Full understanding of all social media platforms

Incredible attention to detail

In-depth experience with website analytics tools (e.g, Google Analytics, Google Search Console, Google Ads, NetInsight, Omniture, WebTrends)

Understanding of web analytics, algorithm changes, and the nuances of links within the SEO ecosystem

Experience working with technical SEO tools such as Screaming Frog, SEMRush, and Ahref

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM

Must be able to juggle multiple projects at the same time

Knowledge of content management systems

Excellent problem-solving skills

Good research skills using the internet and professional networks

Willing to work on weekends and on some occasions

Benefits

Staff meals provided

Schedule

10 hour shift

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