Reional Marketing Support Manager

3 weeks ago

Philippines Central Visayas Filinvest Development Corporation Full time
Strategic Brand Management and Integration

  • Manages the annual strategy formulation of the Aspire by Filinvest brand to up awareness, sustain growth

and market relevance

  • Develops effective brand strategies to maintain the brands integrity, promotes the brand and its values,

including its projects

  • Serves as Custodian for the Aspire by Filinvest brand proposition and oversees brand guidelines,

communications calendar and overall messaging

  • Leads integration of competitive monitoring activities and recommends POVs and strategic responses as

necessary

  • Oversees the creation of engaging designs and content for the brands marketing campaigns and programs

to ensure proper and consistent communication and embodiment of the brands identity

Ensures, reviews and monitors compliance with brand standard of all marketing materials, and delivery of

selling tools and requirements

  • Collaborates with the different Marketing Management teams in enhancing customer experience and

brand image communication approaches

  • Recommends and oversees budget allocation for the assigned brand

Go-to-Market Strategy

  • Shapes the narrative and positioning of the assigned brand/project during product launches and campaigns
  • Develops and executes comprehensive GTM strategies aligned with overall brand objectives, ensuring a consistent brand message across all touchpoints.
  • Collaborates with product development, sales teams, and other stakeholders to gather insights and align GTM strategies with product features and brand positioning.
  • Defines and refines the brand positioning within the context of each GTM initiative, ensuring it aligns with market trends and addresses the unique needs of the target audience.
  • Conducts thorough competitive analyses to identify market trends, differentiators, and opportunities for positioning the brand ahead of competitors.
  • Leads the development of compelling messaging frameworks that effectively communicate the brand's value proposition, product benefits, and unique selling points.
  • Oversees the creation of diverse content types, including copy, visuals, and multimedia assets, ensuring they align with the overall brand message and GTM strategy.
  • Takes a hands-on approach to execute GTM campaigns, coordinating with internal teams and external partners to ensure seamless implementation across all channels.
  • Utilizes analytics tools to measure the effectiveness of GTM campaigns, providing actionable insights for continuous improvement and optimization.

Brand Marketing Team Leadership, People Management, & Talent Building

  • Leads the Aspire by Filinvest brand management and rallies the MSOs in all marketing initiatives for projects under the brand
  • Undertakes research / focused group discussions / insightings to strengthen the brands market relevance and positioning
  • Collaborates with MSOs in conducting regular competitive scan, research, and other related studies to provide market intelligence in support of the business
  • Develops training plan to further brand skills based on baseline performance
  • Undertakes performance management activities to ensure delivery of business objectives and targets
  • Carries out supervisory responsibilities in accordance with the position and organizations policies which may include recruiting, interviewing, hiring, attendance monitoring, and training marketing staff
  • Plans, assigns, and directs tasks
  • Reviews (appraises) performance, rewarding, counselling, and disciplining employees
  • Addresses complaints and resolving problems

Work Experience & Education Requirement:

  • Education: A bachelor's degree in marketing, business administration, communications, or a related field is often required. Some employers may prefer candidates with a master's degree in marketing or a related field.
  • Experience: Employers generally look for candidates with several years of experience in marketing, advertising, or brand management. This experience could include roles such as marketing coordinator, brand assistant, or similar positions that demonstrate a candidate's understanding of marketing principles and strategies.
  • Skills: Strong communication, analytical, and creative skills are important for this role. Brand marketing managers should be able to develop and execute marketing strategies, analyze market trends and consumer behavior, and effectively communicate with internal teams and external partners.
  • Knowledge: Familiarity with marketing tools and software, as well as an understanding of digital marketing channels, is often required. Knowledge of branding principles, market research techniques, and consumer behavior can also be beneficial.
  • Leadership: Some positions may require demonstrated leadership skills, as brand marketing managers often lead teams of marketing professionals and collaborate with other departments within the organization.

  • Digital Marketing Manager

    3 weeks ago

    Cebu City, Central Visayas, Philippines North Trend Marketing Corporation Full time

    Job Summary: The candidate will develop, implement, and manage marketing campaigns promoting the organization's products and services. Will majorly enhance brand awareness, drive web traffic, and acquire leads/customers. Qualifications: • Bachelor's degree in marketing, communications, or related field • 3 - 5 years of experience in digital marketing or...

  • Marketing Channel Manager

    2 weeks ago

    Philippines Latte Marketing Full time

    Experience with Public Relations and media relations.Can create end to end campaigns.Experience with creating quality channels, looking for quality channels, and monitoring performance.Knows how to make something (product, brand, service) viral/publicity campaigns.Experience with email marketing, Pay-Per-Click Marketing, Social Media Marketing, Affiliate...

  • Account Manager

    3 weeks ago

    Philippines CORAND SUPPORT MARKETING INC Full time

    We are seeking a dynamic and results-driven Sales Representative / Account Manager to join our team. The ideal candidate will possess a Bachelor's/College Degree in any field and have 1-2 years of experience in Sales & Marketing across various industries. Good communication and presentation skills are essential for this role, along with confidence,...

  • Content Marketing Manager

    3 weeks ago

    Philippines, Central Visayas OP360 (OfficePartners360) Full time

    The Content Marketing Manager would oversee the strategic coordination of brand content marketing for OP360. This role would report to the VP of Marketing, emphasizing creating positive brand awareness of OP360 solutions and services and helping grow revenue via value-added thought leadership content.Further, the Content Marketing Manager role will build...

  • Content Marketing Manager

    3 weeks ago

    Philippines, Central Visayas OP360 (OfficePartners360) Full time

    The Content Marketing Manager would oversee the strategic coordination of brand content marketing for OP360. This role would report to the VP of Marketing, emphasizing creating positive brand awareness of OP360 solutions and services and helping grow revenue via value-added thought leadership content.Further, the Content Marketing Manager role will build our...

  • Marketing Manager

    4 days ago

    Central Visayas, Philippines HONDA MOTOR WORLD, INC. Full time

    Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective...

  • Field Marketing Zone Manager-Central Visayas

    3 weeks ago

    Central Visayas, Philippines JTI GBS Philippines, Inc Full time

    The Field Marketing Zone Manager (FMZM), is responsible for overseeing business and team development in a specific geographical area. The FMZM's main job is to use insights gained from analyzing consumer needs and market trends to create strategic plans for both short-term and long-term goals. They work closely with their team of Territory Consumer Leads...

  • Marketing Coordinator

    2 weeks ago

    Central Visayas, Philippines Builder Lead Converter Full time

    Builder Lead Converter Marketing CoordinatorBuilder Lead Converter specializes in optimizing the productivity of new home and remodeling sales teams by providing innovative sales support tools and services. We are dedicated to enhancing the success of home builders and remodelers across the industry.We are seeking a dynamic Marketing Coordinator to join our...

  • Marketing Communication OIC

    3 weeks ago

    Philippines, Central Visayas Premier Family Business Consulting, Inc. Full time

    JOB TYPE: Full-time, Cebu-basedJob Qualifications A bachelor's degree in business, marketing, sales, or any related field. At least 2 to 3 years of relevant work experience including the handling of corporate communications, original writing, editing, and public relations. At least 5 years of direct work experience in a marketing management capacity....

  • Reputation and Stakeholder Management Support Specialist

    3 weeks ago

    Philippines, Central Visayas AboitizPower Full time

    Job Summary: The position is responsible for providing support towards the fulfillment of RSM's strategy and execution of its programs.Administer the stakeholder management system of the BU. Monitors the BUs performance in relation to its stakeholder management objectives and activities.Ensure that local grievances and concerns coming from various...

  • Digital Marketing Specialist

    2 weeks ago

    Central Visayas, Philippines Prince Retail Group of Companies Full time

    Qualifications & experienceBachelor's degree in Marketing, Business Administration, or any other related courses.Minimum of 2 years relevant work experience in Marketing, Advertisement, and Promotion, in the retail industry or similar duties.Tasks & responsibilitiesManages all the in-store sales and promotional events, which includes but is not limited to...

  • Marketing Support Coordinator

    2 weeks ago

    Philippines BEL USA LLC Full time

    We are seeking a proactive and detail-oriented Marketing Support Coordinator to provide assistance with various marketing activities within our company. This role primarily involves handling inquiries received on social media and other third-party platforms, coordinating promotional materials and events to key customers, and supporting the Product and...

  • Marketing coordinator

    2 weeks ago

    Philippines, Central Visayas STAR ADS Full time

    ResponsibilitiesConduct research to analyze customers' behavior (e.g. purchasing habits, trends and preferences)Design and implement successful marketing campaignsSet up tracking systems for online marketing activitiesTrack progress with Marketing Managers and/or Marketing SpecialistsIdentify and analyze competitorsPrepare reports by collecting and analyzing...

  • Marketing Associate

    3 weeks ago

    Philippines, Central Visayas Rockwell Land Corporation Full time

    Job Description Digital Marketing: Curate and implement website content, copies, and updates based on approved strategies Manage and diversify social media content with respect to specified target markets Ensure 100% responsiveness for social media and online travel agency concerns . Events & Operations Manage pre and post event requirements and coordination...

  • Influencer Marketing Officer

    3 weeks ago

    Philippines TRND Marketing Full time

    Role DescriptionThis is a full-time, on-site role for an Influencer Marketing Officer (KOL) located in Muntinlupa City. In this role, you will be responsible for collaborating with influencers and creators to create and maintain effective influencer campaign strategies that align with our brand's values and objectives. You will also be responsible for...

  • Marketing Associate

    3 weeks ago

    Philippines, Central Visayas Rockwell Land Corporation Full time

    Job Description Digital Marketing: Curate and implement website content, copies, and updates based on approved strategies Manage and diversify social media content with respect to specified target markets Ensure 100% responsiveness for social media and online travel agency concerns . Events & Operations Manage pre and post-event requirements and coordination...

  • Trade Marketing Supervisor

    4 days ago

    Central Visayas, Philippines Gardenia Bakeries (Philippines), Inc. Full time

    Job Description:As a Trade Marketing Supervisor, you will play a pivotal role in driving sales and brand visibility within Lapu-Lapu City, Cebu. You will be responsible for developing and implementing trade marketing strategies, optimizing the deployment of commerce resources, managing budgets effectively, and leading a team to achieve trade marketing...

  • Sales and Marketing Representative

    3 weeks ago

    Philippines, Central Visayas MUTUELLE DU PERSONNEL DE L'ETS ALSTOM Full time

    I. JOB TITLE – Sales and Marketing RepresentativeSummaryII. JOB SUMMARYThe Sales and Marketing Representative leads the development and implementation of the organization's advertising strategies and activities. He or She must guarantee that marketing operations are successful in reaching the management's goal.ResponsibilitiesIII. DUTIES AND...

  • Outbound Sales Manager

    2 weeks ago

    Philippines Global Visa Support Full time

    Global Visa Support (est. 2010) is an immigration and education consultancy with headquarters in London and offices in Canada, the Philippines, Indonesia, India, UAE, Egypt and Morocco. We specialise in immigration and study programmes in the UK, Canada, USA and New Zealand. We are looking for an experienced Outbound Sales Manager for the Global Visa Support...

  • Sales & Marketing Officer

    3 weeks ago

    Central Visayas, Philippines VTSA International Inc. Full time

    DescriptionWe are seeking a highly skilled and motivated Sales & Marketing Officer to join our team. This is a vital role within our organization that requires a combination of strategic thinking, excellent communication skills, and a proven track record of achieving sales targets. The Sales & Marketing Officer will be responsible for developing and...