Field Marketing Zone Manager-Central Visayas

7 days ago


Central Visayas, Philippines JTI GBS Philippines, Inc Full time
The Field Marketing Zone Manager (FMZM), is responsible for overseeing business and team development in a specific geographical area. The FMZM's main job is to use insights gained from analyzing consumer needs and market trends to create strategic plans for both short-term and long-term goals. They work closely with their team of Territory Consumer Leads (TCLs) to develop strategies and demand creation campaigns for different territories.

The FMZM also ensures that the team executes these plans effectively while managing campaign budgets and performance reporting. Importantly, they promote a culture of collaboration within the company, working closely with Sales Partners and various departments to achieve company targets.

Key Responsibilities:

• Team Development: Take care of team members' performance, compliance, and development plans, helping them grow and improve.
• Campaign Development: Analyze data and market information to identify opportunities and create plans for promoting JTI brands in the assigned zone. Ensure all necessary approvals are obtained.
• Implementation and Evaluation: Oversee the implementation of marketing campaigns, guide the team, and monitor campaign performance. Address issues promptly and evaluate success.
• Forecasting: Support the launch of new products in the zone and contribute to the development of an efficient Route to Market model.
• Budget and Resource Management: Plan and manage campaign budgets, as well as handle campaign-related resources effectively.
• Other Tasks: Handle additional tasks related to brand and competitive dynamics in the area.

Requirements:

• Education: College graduate.
• Experience: At least 8 years of experience in Field Marketing, Trade/Channel Marketing, and Marketing, including on-ground Field Sales experience in an FMCG company.
• Management: Experience as a people manager.
• Communication: Strong oral and written communication skills in English and Filipino.
• Skills: Leadership, strategic thinking, data analysis, trade and channel development, problem-solving, project management, presentation skills, budget management, proficiency in MS Office, and people management skills.



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