Influencer Marketing Officer

3 weeks ago

Philippines TRND Marketing Full time

Role Description

This is a full-time, on-site role for an Influencer Marketing Officer (KOL) located in Muntinlupa City. In this role, you will be responsible for collaborating with influencers and creators to create and maintain effective influencer campaign strategies that align with our brand's values and objectives. You will also be responsible for conducting market and competitor research, tracking campaigns, and analyzing data to improve campaign performance, as well as building and maintaining relationships with key industry players.

Main Responsibilities

  • Exert best efforts to secure the most, viable, and beneficial professional commitments, undertakings, and contracts for the Social Media Influencer;
  • Constantly communicate to the Social Media Influencer all matters arising from or related to this Agreement;
  • Promptly collect and account for all professional and talent fees, as well as other forms of compensation, payable by clients for activities arising from this Agreement, and remit the amounts due to the Social Media Influencer without undue delay;
  • Establish and maintain long-term relationships with creators such as celebrities, influencers and content creators for the livestream ecosystem.
  • Understand and review trends in-app and identify content potential and scout rising talent.
  • Conduct training and educational workshops to manage creator content and improve livestream sessions.
  • Provide account support to creators to refine their content quality, performance and reputation.
  • Establish policies and guidelines for creator management and partnerships, monitor and provide sufficient feedback for LIVE features.
  • Act as the bridge between creators and the TikTok and Facebook LIVE Operations team to help identify ways to improve the Live experience as well as communicate key messages and initiatives on an 1-to-few basis
  • Prepares the end-to-end management of livestream events on TikTok and Facebook including scheduling, setup, technical troubleshooting, and post-event analysis.
  • Coordinate with content creators, influencers, and other partners to plan and coordinate livestream schedules, topics, and formats that align with our brand and audience interests.
  • Provide technical guidance and support to livestream hosts and guests, ensuring they have the necessary equipment, software, and resources for smooth and high-quality livestream broadcasts.
  • Develop strategies to drive audience engagement during livestreams, including implementing interactive features, monitoring chat interactions, and encouraging viewers to participate.
  • Analyze livestream performance metrics, such as viewer engagement, retention, and conversion rates, to identify areas for improvement and optimize future livestream events.
  • Stay up-to-date with the latest trends, features, and updates on the TikTok and Facebook platform, and leverage them to enhance livestream experiences and maximize audience reach.
  • Maintain accurate records of livestream plans, schedules, technical specifications, and performance data, and create reports to track progress and measure success.
  • Monitor and manage TikTok and Facebook platform operations, ensuring compliance with community guidelines, policies, and legal requirements.
  • Analyze data and metrics to identify trends, patterns, and insights that can drive process optimization initiatives.
  • Ensures key performance indicators (KPIs) and operational metrics are all met to track the performance and efficiency of operations
  • Make all necessary arrangements for work-related meetings, travel details and accommodations, trainings, workshops, and other related activities for the Social Media Influencer, which he/she undertakes to cooperate and comply with the Company, in a professional manner;

Qualifications

  • Bachelor's degree or higher in Marketing, Communications, or related field
  • Proven work experience as an Influencer Marketing Officer or similar role
  • Excellent communication and interpersonal skills
  • Experience in creating and implementing effective influencer campaigns
  • In-depth knowledge of social media platforms, particularly Tiktok and Facebook
  • Ability to work collaboratively with cross-functional teams
  • Strong analytical and project management skills
  • Ability to multitask, prioritize, and manage time effectively
  • Familiarity with digital marketing tools, such as Google Analytics and Hootsuite
  • Experience working in the fashion and beauty industry is a plus

If interested, you may also send your CV/Resume to this email: [HIDDEN TEXT]

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