Brand Manager

3 weeks ago

Quezon City, Philippines Nabati Philippines Full time

Job Responsibilities
• Brand Strategy Development: Create strategies that align with company goals.
• Market Research: Analyze consumer behavior and competitors.
• Brand Positioning: Define the brand's unique value in the market.
• Campaign Management: Plan and execute marketing campaigns.
• Budget Management: Oversee and allocate the brand budget efficiently.
• Cross-Functional Collaboration: Work with other departments for brand consistency.
• Content Creation: Manage marketing content to align with brand messaging.
• Analytics and Reporting: Monitor brand performance and adjust strategies as needed.
• Consumer Engagement: Build relationships with consumers through various channels.
• Brand Guidelines: Establish guidelines for a consistent brand identity

Job Requirements
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master’s degree or MBA can be advantageous.
• At least 3-5 years in brand management, with a minimum of 1 year in a supervisory role.
Skills:
• Analytical Skills: Ability to interpret market data and consumer insights.
• Creative Thinking: Innovative approach to branding and marketing strategies.
• Communication Skills: Strong verbal and written communication abilities.
• Project Management: Effective at managing multiple projects simultaneously.
• Leadership: Experience in leading and collaborating with cross-functional teams.
• Technical Skills: Proficiency in digital marketing tools, social media platforms, and analytics software.
• Understanding of Branding: Knowledge of brand positioning, identity, and strategy development.
• Interpersonal Skills: Ability to build relationships internally and externally.

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