Brand Manager

23 hours ago

Quezon City, National Capital Region, Philippines DALI Everyday Grocery Full time ₱800,000 - ₱1,200,000 per year

Key Responsibilities

  • Develop and Execute Brand Strategy – Create and implement strategies to strengthen the company's footwear brand presence and positioning in the Philippine market.
  • Product & Collection Planning – Work closely with merchandising and design teams to curate footwear assortments that align with brand identity, consumer trends, and seasonal demands.
  • Market Research & Consumer Insights – Analyze market trends, competitor activity, and consumer behavior to guide brand direction and identify growth opportunities.
  • Sales & Marketing Alignment – Collaborate with sales, retail operations, and marketing teams to ensure campaigns and promotions drive brand awareness and revenue.
  • Brand Campaigns & Activation – Oversee the planning and execution of advertising, social media, influencer partnerships, in-store displays, and digital campaigns.
  • Visual Merchandising & Store Branding – Ensure consistent brand identity and presentation across all retail touchpoints, from physical stores to e-commerce platforms.
  • Budget & Forecasting – Manage brand budget allocations, forecast sales impact of brand initiatives, and monitor ROI of campaigns.
  • Retail & Field Coordination – Visit stores nationwide to check execution, gather consumer feedback, and ensure alignment with brand guidelines.
  • Partnerships & Sponsorships – Identify and manage collaborations with athletes, celebrities, influencers, and events that enhance brand image.
  • Performance Tracking & Reporting – Monitor brand health metrics, sales performance, consumer engagement, and campaign effectiveness, providing regular reports to management.

Work Location: One Madison Square Building, 660 Jose Abad Santos, San Juan City, 1500 Metro Manila

Job Type: Full-time

Benefits:

  • Company events
  • Employee discount
  • Health insurance
  • On-site parking
  • Opportunities for promotion
  • Paid training
  • Promotion to permanent employee

Application Question(s):

  • How many years of experience do you have as a Brand Manager?
  • How many years of experience do you have working in a fashion retail company?
  • Are you willing to work in Brgy. Little Baguio, San Juan City?

Education:

  • Bachelor's (Required)

Work Location: In person

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