Brand Manager

3 days ago

Quezon City, National Capital Region, Philippines Dexterton Corporation Full time ₱800,000 - ₱1,200,000 per year

Brand Manager – Caracole (Luxury Furniture)

Location: Quezon City, Philippines

Company: Dexterton Corporation

At Dexterton, we curate the world's finest design brands to create distinct spaces and defining stories. As the exclusive distributor of Caracole in the Philippines, we represent a brand that blends timeless elegance, modern glamour, and unexpected details into furniture that sparks joy and conversation.

We are seeking a Brand Manager who can balance creativity with quantitative discipline—championing Caracole's presence in the Philippines through data-driven brand management, measurable marketing performance, and business growth.

⸻

Key Responsibilities


• Brand Strategy & Positioning

Craft and execute Caracole's brand strategy in alignment with Dexterton's vision and Caracole's global guidelines.


• Data-Driven Marketing & Performance Tracking

Set measurable KPIs for campaigns (awareness, engagement, conversion). Track ROI of events, promotions, and media spend. Analyze campaign results and optimize for higher impact.


• Business & Sales Analytics

Monitor sell-through rates, margins, and inventory turnover for Caracole. Use forecasting and demand planning to ensure sales targets are met.


• Market Insights & Research

Conduct competitive analysis, track market share, and identify growth opportunities through quantitative tools (e.g., sales dashboards, market trend reports).


• Financial Management

Manage brand P&L, prepare budgets, and measure marketing spend efficiency. Collaborate with sales teams to align financial goals with brand initiatives.


• Showroom & Visual Merchandising

Oversee Caracole's presence in Dexterton showrooms, ensuring displays and product storytelling connect with both emotional appeal and business results.


• Designer & Client Engagement

Build relationships with architects, interior designers, and key clients, leveraging client data and feedback to drive stronger project pipelines.


• Global Coordination

Act as liaison with Caracole's international team, ensuring consistent brand alignment while reporting on market performance with clear quantitative metrics.

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Ideal Candidate


• 5+ years experience in brand management, luxury retail, or premium lifestyle brands.


• Strong quantitative and analytical skills: able to track and interpret KPIs, ROI, sales forecasts, and inventory data.


• Comfortable with data tools (Excel, Power BI, or similar dashboards) and able to turn insights into strategy.


• Strong eye for design, aesthetics, and brand storytelling.


• Proven ability to balance creative brand building with measurable business results.


• Excellent communication skills with the ability to engage architects, designers, and tastemakers.

⸻

Why Join Us?

At Dexterton, we are more than distributors—we are curators of experiences. As Brand Manager for Caracole, you'll shape how Filipino homes and spaces embrace one of the world's most beloved luxury furniture brands. This is a role where design intuition meets quantitative rigor, ensuring every initiative not only inspires but also delivers results.

⸻

Apply now and help us build Caracole's next chapter in the Philippines—where creativity meets strategy, and beauty meets performance.

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