Digital Marketing Manager

3 weeks ago

Ortigas Pasay, Philippines ACCPRO INTERNATIONAL Full time

Work Address: Ortigas, Pasig City
Work Set-up: Hybrid
Work Schedule: Monday to Friday | Night shift (8PM – 5 AM)
Work Type: Full time
Salary: 64,000 - 80,000 PHP

Key Accountabilities
• Develop and execute comprehensive marketing strategies across digital advertising and
SEM. This includes managing budgets, setting KPIs, and ensuring alignment with client
goals.
• Manage campaigns across multiple platforms (Google, LinkedIn, Microsoft, 6sense,
etc.), paid advertising workflows, and overall campaign structure.
• Monitor, analyze and report on campaign performance (SEM & digital ads), using data driven insights to propose actionable next steps for optimization, including keyword
analysis, bid management, A/B testing, and content planning.
• Lead cross-functional collaboration with writers, designers, developers, and data teams
to ensure campaign objectives are met efficiently.
• Provide tactical and strategic support to specialists and associates, mentoring them to
ensure best practices in campaign execution and optimization.
• Identify and resolve potential campaign issues, streamline workflows to improve

Requirements
• 3-5 years of relevant work experience in digital marketing, including hands-on
experience in running, monitoring, and optimizing campaigns on platforms like Google
Ads, HubSpot, LinkedIn, GA4, etc.
• Proficiency in advertising platforms, and performance analytics, with the ability to
translate metrics such as ROAS, CTR, CPA, and CPC into strategic actions.
• Demonstrated interest in continuous learning and developing skills on multiple platforms,
with the ability to analyze data and improve campaigns accordingly.
• Possesses a resourceful mindset and strong analytical skills.
• Self-motivated and able to work independently while being a team player.
• Strong leadership and communication skills, with experience in managing and mentoring
a team.
• Bachelor’s degree in information technology, Digital Marketing, or a related field is an
advantage.
• Excellent communication skills, strong command of English, and experience working
with cross-functional teams and clients.
• Must be willing to report twice a week in Pasig City, Philippines on a night shift
schedule from 8PM to 5AM PST
efficiency, and implement scalable processes to enhance overall performance.

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