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Trade Marketing Officer
6 days ago
Responsibilities:
- Develop and implement trade marketing plans in alignment with overall brand and sales objectives, specifically targeting the food manufacturing sector.
- Collaborate with sales and marketing teams to create innovative marketing campaigns that resonate with trade partners, distributors, and retailers.
- Utilize digital marketing strategies to enhance brand visibility and product promotion within the trade channel.
- Plan and execute digital marketing campaigns, including social media, email marketing, content creation, and paid advertising, targeting trade-specific audiences.
- Analyze market trends, competitor activities, and consumer behavior to identify opportunities for trade marketing initiatives.
- Create sales collateral, promotional materials, and presentations to support trade marketing activities.
- Monitor and analyze campaign performance metrics, providing actionable insights for optimization.
- Build and maintain strong relationships with trade partners, fostering collaboration and driving mutual growth.
- 2 years of experience in trade marketing, preferably within the food manufacturing industry.
- Proficiency in digital marketing strategies and tools, including social media management, email marketing, SEO/SEM, and content creation.
- Demonstrated success in developing and executing digital marketing campaigns aimed at trade channels.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication and presentation abilities to engage with trade partners effectively.
- Proven track record of collaborating cross-functionally with sales, marketing, and product teams.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Experience working specifically with food manufacturing or FMCG (Fast-Moving Consumer Goods) companies.
- Familiarity with trade marketing concepts, retail promotion strategies, and channel management.
- Knowledge of CRM systems and marketing automation tools.
- Competitive salary and benefits package.
- Opportunities for career advancement and professional development.
- Dynamic and collaborative work environment.
- Interested candidates should submit their resume, cover letter, and any relevant portfolio showcasing digital marketing and trade marketing experience within the food manufacturing industry.
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